Mobile Advertising Market Size, Share, Trends, Growth, Online Services, Demand, Application, Top Companies, Worldwide Platforms, Business Opportunities and Industry Report By 2026

by Tiago Decker

Global Mobile Advertising Market Research Report provides information on Products, Services, Trends, Top Companies, Verticals, Countries, Material, Application, and Geography Globally. This report will help the viewer in Better Decision Making, offers by

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The Global Mobile Advertising Market is accounted for $2.95 billion in 2017 and is expected to reach $15.26 billion by 2026 growing at a CAGR of 20.0%. Some of the key factors influencing the market growth include falling prices of video surveillance equipment, growing inclination toward advanced technologies, rise in smart cities expenditure by governments and growing application of Mobile Advertising for reducing crime rates. However, privacy issues and high investments in legacy installations are restricting the market growth.

Mobile advertising includes search, social, programmatic and video ads. Mobile advertising means transferring of digital advertising content to mobile device users. It is cost-effective and highly targeted towards a specific group of mobile users. Mobile advertisers have realized the opportunities to use the mobile channel to reach the mass audience or an individual virtually from anywhere and anytime. Now, advertisers have more knowledge about their clients than ever before, which increases the effectiveness of a marketing campaign. Further, it enables advertisers to personalize and customize advertising for mobile users.

Some of the key players in the Mobile Advertising market include Apple Inc., Google, Inc., SAP SE, Microsoft Corporation, Yahoo! Inc. , Facebook Inc., Nokia, AOL, Flytxt, Inmobi, Millenial Media, MoPub Inc., Tune, Inc., GoWide , AdColony, Inc., Yeahmobi, PassionTeck, Digital Turbine, Inc., GumGum Inc and Chartboost.

Based on Type of Advertising, Search advertising segment commanded considerable market share as it is mainly chosen by the industries such as Banking, IT, and FMCG. It offers an opportunity to place online advertisements on the webpage that shows results from search queries; however this type is majorly adopted by advertisers. In terms of geography, North America commanded the largest market share with U.S. being the major revenue contributor. Asia Pacific is expected to be the fastest-growing region over the forecast period due to increased usage of internet by consumers in the region.

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Solutions Covered:
Reporting And Analytics Solutions
Mobile Proximity Solutions
Integrated Solutions
Content Delivery Solutions
Advertisement Campaign Solutions
Other Solutions

Categories Covered
Hobbies & Interests
Art & Entertainment
Other Categories

Types of Advertisings Covered
Audio Advertising
In-App Advertising
Messaging Advertising
Mobile Digital Coupons Advertising
Search Advertising
Visual Advertising
In-Game Advertising
Rich Media
Other Advertising Types

Applications Covered:
Manufacturing & Supply Chain
IT and Telecom
Defence and Government
Transportation And Logistics
Banking &Insurance
Media And Entertainment
Energy, Power, And Utilities
Fast Moving Consumer Goods (FMCG) Sector
Other Applications

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Devices Covered
Desktops, Laptops, And Notebooks
Other Devices

What our report offers:

– Market share assessments for the regional and country level segments
– Market share analysis of the top industry players
– Strategic recommendations for the new entrants
– Market forecasts for a minimum of 9 years of all the mentioned segments, sub segments and the regional markets
– Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
– Strategic recommendations in key business segments based on the market estimations
– Competitive landscaping mapping the key common trends
– Company profiling with detailed strategies, financials, and recent developments
– Supply chain trends mapping the latest technological advancements

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List of tables:

1 Global Mobile Advertising Market Outlook, By Region (2016-2026) (US $MN)
2 Global Mobile Advertising Market Outlook, By Deployment (2016-2026) (US $MN)
3 Global Mobile Advertising Market Outlook, By Cloud (2016-2026) (US $MN)
4 Global Mobile Advertising Market Outlook, By On-Premises (2016-2026) (US $MN)
5 Global Mobile Advertising Market Outlook, By End User (2016-2026) (US $MN)
6 Global Mobile Advertising Market Outlook, By Logistics and Transportation (2016-2026) (US $MN)
7 Global Mobile Advertising Market Outlook, By Retail and Consumer Goods (2016-2026) (US $MN)
8 Global Mobile Advertising Market Outlook, By Manufacturing (2016-2026) (US $MN)
9 Global Mobile Advertising Market Outlook, By Education (2016-2026) (US $MN)
10 Global Mobile Advertising Market Outlook, By Traffic Management (2016-2026) (US $MN)
11 Global Mobile Advertising Market Outlook, By Defense and Border Security (2016-2026) (US $MN)
12 Global Mobile Advertising Market Outlook, By Hospitality and Entertainment (2016-2026) (US $MN)
13 Global Mobile Advertising Market Outlook, By Critical Infrastructure (2016-2026) (US $MN)
14 Global Mobile Advertising Market Outlook, By Banking, Financial Services, and Insurance (2016-2026) (US $MN)
15 Global Mobile Advertising Market Outlook, By City Surveillance (2016-2026) (US $MN)

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